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Alexis Madrigal of The Atlantic is sick of the stream — the practice of arranging online content with the newest stuff at the top, followed by a never-ending, reverse-chronological list of everything that preceded it. It’s the fundamental organizing principle of Facebook, Twitter, Instagram and countless other apps and services, but Madrigal says that it’s tiresome and has pernicious side effects:
The necessity of nowness plus the professionalization of content production for the stream means that there are thousands and thousands of people churning out more crap than can possibly be imagined. And individual consumers of information have been tuned by social-media feedback mechanisms (Likes!) to do for free what other people do for money. They, too, write viral headlines, post clickbait, and compete for mindshare.
I am not joking when I say: it is easier to read Ulysses than it is to read the Internet. Because at least Ulysses…
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